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Guaranteed MKT-101 Success, MKT-101 Exam Questions Answers

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Salesforce MKT-101 is an exam designed to test the knowledge and skills of marketing professionals in building and analyzing customer journeys using Marketing Cloud. Build and Analyze Customer Journeys using Marketing Cloud certification is ideal for individuals who want to demonstrate their expertise in using Marketing Cloud to create personalized and engaging customer experiences.

Salesforce MKT-101 exam covers a range of topics, including customer data management, segmentation, email marketing, mobile marketing, social media marketing, and data analysis. Professionals who take MKT-101 Exam will learn how to use the Marketing Cloud platform to create personalized customer journeys that engage and convert customers. They will also gain an understanding of how to measure the success of their campaigns and use data-driven insights to optimize their marketing strategies.

To prepare for the exam, candidates can take advantage of various resources such as study guides, online courses, and practice tests. These resources provide valuable insights into the topics covered in the exam and help candidates to gain the skills and knowledge needed to pass.

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q116-Q121):

NEW QUESTION # 116
A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process.
How should the consultant meet this requirement?

A. Assign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud.
B. Create a Salesforce Data Extension for the user to select during a Guided Send.
C. Add custom links to the page layouts in Marketing Cloud
D. Create data validation rules for the integrated user in Sales Cloud.

Answer: B

NEW QUESTION # 117
A Marketer Sends an email to a Sendable data extension. The Data Extension has a Subscriber relationship that matches Customer_ID on the data extension to Subscriber Key on the All Subscriber Lists.

A. The email will be sent to the email address stored on All Subscriber Lists
B. The email will be sent to the field marked as the Primary Key
C. The email will be sent to the subscriber Key on All Subscribers List
D. The email will be sent to the email address stored on Data Extension

Answer: A

NEW QUESTION # 118
A marketer at Northern Trail Outfitters (NTO) wants to send important updates to customers about products they have previously purchased. The marketer has little experience with coding. Also, the information is spread across multiple data extensions and is imported nightly from NTO's e-commerce platform - Contacts, Orders, Order Items, and Products.
Which design should a consultant recommend for segmentation?

A. Establish data relationships and create Data Filters for the marketer to modify.
B. Combine the data outside of Marketing Cloud and upload it into a Sendable Data Extension.
C. Link the data extensions in an Attribute Group.
D. Create SQL Query Activities for the marketer to modify.

Answer: B

Explanation:
To send an email with personalized fields from multiple data extensions without coding experience, Northern Trail Outfitters should combine the data outside of Marketing Cloud and upload it into a sendable data extension. This will allow them to have all the required fields for personalization in one data source and avoid using complex scripting or queries to join and filter data from multiple data extensions.
Establishing data relationships and creating data filters would not help with personalization, as they are used for segmentation purposes. Creating SQL query activities would require coding skills and experience with SQL syntax. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_send_email_using_a_data_extension.htm&type=5

NEW QUESTION # 119
Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.
Their customer base includes 1.5 million email addresses.
What should the consultant recommend?

A. Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warming period.
B. Send to unengaged subscribers during the first two weeks of IP warming in order to give them the opportunity to interact.
C. Focus on warming the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.
D. Suppress sends to AOL email addresses during the first two weeks of IP warming, then resume sending to them during the third week.

Answer: C

NEW QUESTION # 120
Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a Facebook ad. An Ad Campaign Activity has been added to the Journey canvas.
Which extension product should be enabled to use the Ad Campaign Activity?

A. Advertising Studio
B. Interaction Studio
C. Social Studio
D. Audience Studio

Answer: C

Explanation:
To use the Ad Campaign Activity in a Journey Builder journey, Northern Trail Outfitters should enable Advertising Studio. Advertising Studio is a tool that allows marketers to create and manage advertising campaigns on different platforms, such as Facebook, Google, or Twitter. The Ad Campaign Activity is a feature of Advertising Studio that allows marketers to add contacts from a journey to an advertising audience and target them with relevant ads. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_advertising_studio.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_as_ad_campaign_activity.htm&type=5

NEW QUESTION # 121
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