Certification in Digital Marketing

Categories: Digital Skills, Marketing
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About Course

This comprehensive course covers various aspects of digital marketing, providing an in-depth understanding of its concepts, strategies, and tools. The curriculum is designed to guide participants through the process of executing successful digital marketing campaigns, with hands-on practice in SEO, SEM, SMO, and other essential online marketing techniques.

What Will You Learn?

  • Master the core principles of digital marketing
  • Gain practical experience in SEO, SEM, and SMO
  • Develop expertise in online marketing strategies like email, video, and mobile marketing
  • Learn to use essential tools like Google AdWords, Analytics, and SEO tools
  • Understand how to execute successful digital marketing campaigns

Course Content

Subject 1: Introduction to Digital Marketing

  • What is Digital Marketing, Why Digital Marketing, Importance of Digital Marketing, How to Execute Digital Marketing, Funnels in Digital Marketing.
    00:00

Subject 2: Search Engine Optimization (SEO)

Subject 3: Search Engine Marketing (SEM)

Subject 4: Social Media Optimization (SMO)

Subject 5: Online Marketing

Subject 6: Live Projects and Discussions (Query Session)

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